Start by Believing Day provides an opportunity for communities across the country, and around the world, to unify with a single voice for those who have been the victims of sexual violence:

We hear you, and we are here to help.

What is it?

On this day, we gather to end the silence and change the way we respond to sexual assault. We Start by Believing.

Please join us in this global message of support for survivors.

Why April?

We chose this day to build on the momentum that began in April 2015, when State Representative Angela Romero sponsored a resolution to declare the first annual Start by Believing Day in Utah.

While many other communities and states have made similar proclamations, Utah’s resolution took the innovative step of establishing it as an annual event.

We can all help to create this international event, each and every year.  We can all Start by Believing.


We have all the tools you need to get started, but the first step is to make a personal pledge. It all starts with you.

Pledge Now


The following resources are available to assist you in your efforts on Start by Believing Day and throughout the year!

Our action kits offer tools to create real change, including successful examples from previous campaigns and ideas tailored for specific professional disciplines.

Change your social media profile picture or banner to highlight Start by Believing Day or include in your email signature.

Tailor this proclamation template for your city/state/county/school to recognize Start by Believing Day or officially become the next Start by Believing City or State.

The 2022 Start by Believing Day Social Media Toolkit offers graphics, suggested posts, and other useful resources. Make sure you use #StartbyBelieving so we can follow your efforts!

Print and display Start by Believing posters in high traffic areas around town.

Encourage people to take a selfie or video with the Start by Believing placard and post on social media.

We are excited to share three new Start by Believing resources with you! Feel free to print and distribute these one-page flyers, or email them to your audience. The topics of these flyers include:

No two campaigns look exactly the same. There are countless ways to spread the word. So please tell us what you’re up to!

Submit Campaign

6th Annual Start by Believing Day!

In April 2021, we celebrated the 10th anniversary of the Start by Believing, and the 6th annual Start by Believing Day. Despite restrictions on in-person gatherings, thousands of people still found creative ways to reach survivors with this message of support. Here are just a few highlights:

A few other notable accomplishments include:

  • 81 new communities participated in Start by Believing (check out our campaign map!)
  • Nearly 1,000 people made a personal pledge
  • Millions were reached via social and traditional media

Chicago – Largest Start by Believing City

In Chicago, both Mayor Lori Lightfoot and Police Department Superintendent David O. Brown made the pledge to Start by Believing, cementing Chicago’s status as the largest Start by Believing city in the US!


Start by Believing Day – It All Began in Utah

Utah continues to lead the way on Start by Believing Day! In 2021, Utah Governor Spencer J. Cox, and Lieutenant Governor Deidre M. Henderson both pledged to Start by Believing, as did Salt Lake County Mayor Jenny Wilson and Sheriff Rosie Rivera! Check out their pledge videos, and a live TV interview on ABC4 Utah with EVAWI’s own Alison Jones-Lockwood offering a national perspective on the campaign and showcasing Utah’s role as a global leader.

Pledge Challenge Results Are In!

This year’s pledge challenge was also a terrific success. We received a total of 1,050 pledges between April 5-12, and even more before and after the challenge period. Congratulations to Ohio, Utah State University, and Denver, Colorado!

Even more pledges were made on social media, by people not participating in the 2021 challenge. Together, we are helping to spread the message of Start by Believing far and wide!

SBB on Social Media